PRESS PLAY
Why I Joined ISTA — Charles
Why I Joined ISTA
Charles’s member testimonial for a year-round membership campaign.
05 / INDIANA STATE TEACHERS ASSOCIATIONPUBLIC
PUBLIC
EDUCATION.
Digital strategy, campaigns and creative production for Indiana educators.
BRYAN BOYD / SENIOR DIGITAL MEDIA STRATEGISTKNOW YOUR REFERENDUM / WITH ALYSSA
A teacher-led explainer for the Washington Township referendum campaign, created with member influencer Alyssa. I developed the edit, graphics and distribution approach.
- Role
- Senior Digital Media Strategist
- Production / Outlet
- Indiana State Teachers Association
- Record
- 05 / Ongoing
STRATEGY / DISTRIBUTION / MEASUREMENT
My goal is towin attention.
At ISTA, I plan and manage digital campaigns across creative production, distribution, and measurement. I use performance data to decide what to make, where to put it, and what to change.
Results available on request.
I don’t publish campaign analytics here, but I can discuss selected results—including lead generation, conversion rates, and paid distribution—and the strategy behind the work.
Get in touch02 / FILMSSELECTED CAMPAIGNS
SCHOOL FUNDING
School funding explainer
A revised explainer built around a member’s voice, with new editing, sound design and distribution planning.
PRESS PLAY
School Funding Explainer
03 / INTERACTIVE HISTORYTHE NEXT CHAPTER
THE INTERACTIVE EXPERIENCE
The Next
Chapter
An interactive history of the Indiana State Teachers Association, built with archival material, stories and short films. I worked on the digital experience and produced the accompanying video series.
View projectVisit the interactive experienceARCHIVE / VIDEO 01
04 / PUBLICATIONSTHE ADVOCATE / FALL 2025
The
Advocate.
Layout, editorial graphics, photography and QR interactivity for ISTA’s quarterly magazine.
EDITORIAL SPREAD / PAGES 8–905 / PHOTOGRAPHYPUBLIC ACTION / PEOPLE / PLACE
Photography.
Educators organizing, making themselves heard, and showing up for public schools.
EVENT PORTRAITS / THE PEOPLE
Faces from the room.
Six moments from ISTA events and gatherings.
SWIPE THROUGH THE PORTRAITS
SEPTEMBER 22–23, 2026Members
Members
in Action.
Classroom portraits and photography from Indiana schools.
