PUBLIC
SCHOOLS.
- Role
- Senior Digital Media Strategist
- Production / Outlet
- Indiana State Teachers Association
- Record
- 05 / Ongoing
ONE DESK.
MANY FORMS.
I joined ISTA to bring the work of an outside creative agency in-house: publications, photography, design, video and social creative. My documentary background became the foundation for a much wider daily practice.
The assignment: make educators visible, make complex policy understandable, and connect the work to membership and organizing.
SHOW
UP.
Classrooms, conferences,
the Statehouse.
A record of who’s there.
“I’D RATHER
BE TEACHING.
BUT THIS
IS IMPORTANT.”— A sign, in the crowd.
EVENT PORTRAITS / SWIPE TO EXPLORE →
MEANWHILE,
IN THE
CLASSROOM.
Members in Action: portraits, hands-on learning, and educators in their working environments.
INK
COUNTS,
TOO.
Layout, editorial graphics, photography and QR interactivity for ISTA’s quarterly magazine.
EDITORIAL SPREAD / PAGES 8–9STAY
WITH IT.
I rebuilt a six-year-old school funding explainer with new pacing, sound design and a member’s voice. Distribution was part of the work from the beginning.
- Facebook views
- 298,870
- YouTube ad-driven views
- 164,334
- Average percentage viewed on YouTube
- 73.7% of a 3:41 film
- Campaign spend
- $1,000 per platform
School funding explainer campaign results, September 2026 digital media report. Platform measures are reported separately.
School Funding Explainer
LET THE
MEMBERS
TELL IT.
Four Why I Joined ISTA testimonials put members’ own stories at the center of recruitment. The series recorded 1.86 million YouTube views in the September 2026 report.
The creative informed a wider recruitment approach: pair member voices with a lighter first step, then connect interested educators to a real conversation.